Resume
Experience
Manager, Design & Creative
Sun Life · Waterloo, ON
- Established a creative CoE supporting the entire Canadian org — spanning Partnership, Brand, Health, Media, and Growth & Performance teams — setting production standards, intake workflows, and quality benchmarks across all brand content channels.
- Developed and pitched creative strategy for the Raptors × Sun Life partnership directly to CMO and AVPs. Pioneered a modular creative framework that cut asset delivery timelines 50% YoY, with 66% of assets trafficked in under 15 days.
- Built in-house video production and photography capabilities generating $60–80K in annual savings versus external agency production.
- Act as internal creative gatekeeper through external review process (PRP), approving brand creative prior to market release.
- Led full team migration to Figma — redesigning workflows, establishing shared libraries, and reducing production time on key campaign work by approximately two-thirds.
Digital Designer
Sun Life · Waterloo, ON
- Led design of Client Experience initiatives across a multi-platform digital ecosystem within an Agile environment.
- Orchestrated visual execution of high-performance digital assets — paid media campaigns, landing pages, and video production — ensuring brand consistency across all touchpoints.
- Served as SME for Adobe Experience Manager, Aprimo, and Adobe Campaign integrations.
- Led end-to-end UX lifecycle from initial wireframing to high-fidelity prototyping.
Design Specialist
University of Waterloo · Waterloo, ON
- Produced high-volume multi-channel design assets for students, faculty, and external partners.
- Maintained unified visual identity across all digital and print touchpoints.
Graphic Designer
Sun Life Global Investments · Waterloo, ON
- Managed end-to-end design of campaign websites, translating wireframes into production-ready digital products.
- Established core visual brand guidelines and coordinated complex print production for investment products and events.
Skills
Strategy & Leadership
Content strategy · Creative direction · Content governance · KPI development & executive reporting · Multidisciplinary team leadership · Vendor & agency management
Platforms
Adobe Creative Cloud · Figma · AEM · Aprimo · Generative AI workflows · Sora · Kling · Nano Banana
Education
Graphic Design
Fanshawe College · 2011–2014