Selected Work
Case Studies
Raptors Y4 — Playoff Creative Campaign
Sun Life × MLSE · 2026
Arena signage, OOH, and content strategy for Sun Life's fourth-year Raptors partnership through the 2026 playoffs.
Building Room to Create
Sun Life · 2026
Designing the systems and workflow that let a ten-person creative studio do its best work — across a hundred daily tasks and multi-stakeholder campaigns simultaneously.
Building an In-House Video Capability
Sun Life · 2024–2025
Taking a team that relied entirely on external partners for video and building the infrastructure, workflow, and capability to produce national campaign assets in-house.
National Awareness OLVs
Sun Life · 2025
Concepting, pitching, and producing two national life insurance awareness OLVs in-house — with minimal resources, no professional talent, and a two-person team.